Victoria’s Secret 2025 Fashion Show

At the Victoria’s Secret Fashion Show, I led backstage video production and conducted exclusive interviews with Victoria’s Secret Angels for Fashionista.

Operating within a highly time-constrained environment, I captured and produced a series of interviews during a 30-minute window in hair and makeup, optimized for high-performance social distribution.

Project highlights

Produced a series of interviews that became some of the highest-performing content on Fashionista’s TikTok

TikTok growth from 12K → 32.7K followers in 24 hours

Top content reached 5.1M, 1.7M, and 1.3M views in 24 hours

client: victoria’s secret
Company: fashionista
role: field reporter and director

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Cynthia Rowley